Mango Airlines Campaign – December 2011 / January 2012

Picture of Mango Banner in Cape Times on 5 January 2012

Mango used Airborne as part of their launch strategy when the airlines first started flying, and has done a couple of notable campaigns since then. After giving things a break last year, Mango changed agencies late in 2011 and appointed a couple of new People at head Office.  We were fortunate enough to have developed a fantastic working relationship with their Marketing Manager Jacqui Mabuza during the year.  When Mango finalised their plans to launch G-Connect and be the 1st Airline in SA to enable passengers to go online whilst flying on their domestic routes in October last year, they decided on a big fun summer campaign in KZN and the Western Cape.   Anchored by a big new 800sqm banner, we also had 40,000 beach balls to blow up and distribute together with Frisbees, Caps and lipice!!

In addition, Mango agreed to make a significant sponsorship to SA Lifesaving, who do such great work during the summer!  We are very excited about this sponsorship and believe it is highly appropriate and well worth while. We received exceptional support from the lifesavers, which ensured that everything went off without a hitch. To their entire crew, Many thanks!!

Cacia Behrens Managed the entire KZN leg of the campaign whilst Reinhardt and his team handled the Western Cape.

We were extremely lucky to have Mango’s tireless Communications Manager Hein Kaiser supporting us and arranging innovative media support whilst we were busy on the ground.

Mango’s Facebook page, the Tweet lines went red hot when the banner flew along Ballito and passed King Shaka as one of their planes was coming in!!

The banner featured on the front page of the Independent Newspaper group’s Business Report, and in a further coup, the Mango campaign featured on SABC’s Expresso on the 12th January. The footage was simply amazing!!

We are still catching our breath!!!

There can be no doubt that in terms of return on investment,  This year’s Airborne campaign delivered extraordinary exposure, excitement and interaction with it’s audience.

We at Airborne, wish to thank all the local authority officials, and in particular C T Disaster Management who were fantastic in their support! We could not have done it without you!

Click on this link to Watch our Video

29th Banner in KZN, Margate, St Micheals , Uvongo etc!! Beat that.

Saint Michael's beach - KZN

Boxing Day Banner over Big Bay...

Our amazing KZN Mango Campaign Airborne Team!!